Operator-led boutique advisory
Due diligence, integration,
and value creation for domain
and hosting businesses.
We work with serial acquirers, private equity, and management teams across domains, hosting, and internet infrastructure, worldwide. Before and after the transaction.
Discuss an opportunity- 01AssessRed flag review, specialist due diligence
- 02AcquireSynergy case and integration risk before signing
- 03IntegratePMI blueprint, 100-day plan
- 04ImproveValue creation, exit readiness
What we look at
The parts of a domain or hosting business where sector knowledge changes the findings.
Domain economics
Domains under management, TLD mix, renewal rates, transfers, registry and ICANN fees, reseller structures, customer concentration.
Technology
EPP, DNS, provisioning, billing, control panel, registry integrations, hosting platforms, technical debt, security, third-party dependencies.
Operations
Support load, manual processes, abuse and fraud handling, vendor and key-person dependencies, scalability.
Product and commercial
Pricing, including renewals, packaging, attach rates, cross-sell, churn, customer cohorts, legacy products.
Along the lifecycle
From the first look at a target to exit readiness. Each phase can be engaged on its own.
Assess: red flag review and specialist due diligence
Data room review and management interviews across commercial, product, operations, and technology. Output: red flags, priority diligence questions, integration complexity, and value-creation hypotheses.
Acquire: synergy case and integration risk
Which platform stays, which brands stay, which accreditations are consolidated, what migrates, and what the synergy case really supports. Integration risk assessment before signing.
Integrate: PMI blueprint and 100-day plan
Target picture and workstreams, prioritised execution plan, and governance. Execution advisory on individual workstreams: platform, product, pricing, organisation, and operations.
Improve: value creation and exit readiness
Pricing and renewals, product rationalisation, automation, support and infrastructure cost, and operating model. On the sell side: KPI quality, technical legacy, documentation, and buyer questions before the data room opens.
Why us
A boutique of operators, not a bench of consultants. Every engagement is delivered by founders who have built, scaled, integrated, and sold registrar and hosting businesses.
Senior-only delivery
One engagement lead and one to three specialists. No junior pyramid.
Sector depth
Registrar accreditation, EPP, DNS, renewals, and billing have been our day-to-day work for two decades. We also publish peer-reviewed research on domains and the DNS.
Alongside your advisers
We complement financial due diligence, legal counsel, and the internal M&A team. We do not provide financial, legal, or tax opinions.
Fixed fee, defined scope
Every engagement is scoped up front and priced as a fixed fee. No day rates as the default.
Track record
In previous roles, our founders have sat on both sides of the table: four times as the target, once as the buyer. We know what buyers miss, because we were the ones explaining it.
- M&A and PMI
neubau kompass AG
Acquired by Scout24 in 2024, integrated in 2025
- M&A
iwantmyname Ltd
Acquired by Team Internet in 2019
- M&A
neubau.de
Acquired by neubau kompass in 2018
- M&A and integration
united‑domains AG
Acquired by United Internet / IONOS in 2008
- M&A
united‑domains AG
Acquired by Lycos Europe in 2004
Founding team

Lenz Gschwendtner
Co-FounderEngagement lead; technology and platform due diligence
Co‑founder of iwantmyname; former CTO of united‑domains and technical director of Lycos Europe’s domain business.
LinkedIn
Tobias Sattler
Co-FounderTransactions, strategy, and governance
Former CEO of neubau kompass, CTO of united‑domains, and Chair of the PTI Board.
LinkedIn
Sebastian Bruns
Co-FounderPost-merger integration, operations, and finance
COO of neubau kompass through its sale to Scout24 and the integration that followed; former CEO of United Domains Inc.
LinkedIn
Thomas Reimer
Co-FounderProduct, pricing, and customer economics
17 years in product at united‑domains; former Head of Product at neubau kompass.
LinkedIn
Christina Sattler
Co-FounderProduct, UX, and delivery
19 years at united‑domains, most recently as Chief Product Officer.
LinkedIn
Manuela Vetters
Co-FounderRegistrar operations, ccTLDs, and transfers
Former director at iwantmyname; previously at .nz registry services and united‑domains.
LinkedIn
When to call
When sector depth matters to the investment case.
A target has meaningful registrar, domain, or hosting operations.
The deal thesis depends on migration, platform consolidation, or operational synergies.
The buyer wants an independent operating view alongside its existing advisers.
A portfolio company needs focused work on product, pricing, automation, or margin.
Management wants to surface issues before a sale process starts.
Get in touch
Transactions, portfolio reviews, or integration questions. One conversation is enough to tell whether we are the right workstream.
All engagements are confidential. We name clients only with their consent.